Tuesday, May 13, 2008

Apple blinks!

Steve Jobs is the iron bulldog of negotiations. It is a rare day when Apple does something that other businesses want them to. They've been good listening to their customers (usually), but when, say a music company wants them to jack the prices? Jobs tells them where to go and how to get there. 

That's why the recent announcement that certain HBO shows are going to be priced at $2.99 is so interesting. Is this a case where Apple blinked? Is this a case where HBO shows are considered premium content, and so are priced between movies and TV shows? And what will this mean to Apple/NBC, who are rumoured to be in the process of making up? 

In other news, none of these shows are available in Canada, although they are offering shows from Fashion Television. It's not quite Lost, but at least its something....

No comments: