.mac is down; conspiracy theories abound

So .mac mail has been down for the better part of the morning, and the .mac home page is down, too. 

Technical difficulties, or is it down for a rebranding? Only your mother knows for sure, and if you call her to ask her, she's going to pretend she doesn't, so why bother. 

I'm thinking even if it is something, it's not going to show up in the service until next week's WWDC, because that's just they way Apple is.