Off for a week. This might be the last post for a while....
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All things Mac and Apple, from a Canadian Point Of View. Or at least, from a Canadian's point of view.
5 comments:
Has Mac started paying you to shill for them yet?
Yup. Got my first cheque last week. Buying that Tesla Roadster as soon as I can jet down to California....
I'm not sure what I do would qualify as shilling for Apple. There's a lot of "this sucks" happening. But as someone who is part of these two sometimes conflicting cultures, I like shining a light on it and revealing it to people who are part of those cultures as well.
I suspect The Television Workshop probably isn't going to start sending you royalty cheques anytime soon for playing old Sesame Street clips. In fact, expect a cease and desist letter in the near future...But yet you do it because it is something that interests you. Well, this is something that interests me. You don't have an agenda for what you do, so you can do anything. I set out an agenda for myself to keep me focused.
I've been reading Anne Elizabeth Moore's book Unmarketable. She's been dealing with viral marketing, marketing via social networking and "lovemarks" as opposed to traditional methods.
I could go on, but I am planning on writing about my own relationship to advertising once I am further along Moore's book.
I haven't read that. I have been reading books like Seth Godin's Purple Cow and the Ideavirus, and, within reason, I like the idea of permission marketing and word of mouth marketing. If I do something well, it is much more powerful a message if you tell Pete, rather than me telling him directly.
I don't feel like I am being used or exploited simply because I like to talk about the computer I use, or the fact that Babylon 5 was the best show ever on TV or that I really like Goodhost Iced Tea. And I don't feel like I'm being hammered on the head when you tell me that I should listen to the Flaming Lips, or Pete says that The Dark Knight is the best comic book movie ever.
Maybe that's because I am now my own product. I want people to say "did you see that photo Trent took? It was awesome!" or "These mapbooks are the best things ever", because when I say those things, it doesn't work as well. And because I might not know the right people to say these things to. Word of mouth becomes a very powerful force. I can create a marketing message and throw it out there, but it will be mostly ignored, even by the people who you want to hear it. But if a friend comes up and tells you about what a great photographer I am, because you're looking for a photographer, you are more inclined to listen to them.
Speaking of which, have you been following my Portrait a Day for August over at www.eyefordetailphotos.com. There's a couple in there that I really love. Like yesterday's.
The original comment was intended as a joke. A jibe to be sure, but a joke none the less.
If you can't get Moore's book where you are, perhaps I will get you one for Christmas.
A bit further down the road I'll start writing my post on my relationship to marketing. I don't consider fan-ish things necessarily bad - word-of-mouth is how DIY artists get an audience, since they are largely ignored by more conventional outlets and media. It is avoiding branding oneself that is important or functioning as an unpaid employee that I hate.
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