Saturday, September 20, 2008

Gruber has some thoughts on the new PC ads...

...I really like his point about the fact that the latest ad reinforces the Mac Marketing. By adopting Mac's language, they are engaging in the discussion on Apple's terms, falling into that "Don't think of purple elephant" thinking (because by referring to the Purple Elephant, you are forcing your audience to think about Purple Elephants).

Anyway, you can read more of his thoughts here

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