One of the more legitimate rumblings is around an update to the Macbook Pro. The great and glorious leader of the Cult of Mac has posted pictures of a possible design for the Macbook pro, as well as a rumoured ad that will promote them.
Far be it for me to get into these speculations, but I do find his last couple lines funny: "The ad, however, looks patently fake. As does the tagline: “A blend of beauty meets beastly power.” No Apple copywriter would pen such rubbish."
I have heard this said dozens of times over the last couple years around rumours: "That's ugly, Apple would never." "That's stupid, Apple would never." "I refuse to believe that this is true, because Apple would never." And I have discovered that there is no depth to what Apple would actually do.
I mean really. These are the creatives that penned the line "The Funnest iPod Ever." And you're knocking "Beauty meets beastly power"? That's almost Shakespeare in comparison.
(Note: Leander's comment appears to have already been edited. But it doesn't change my point. We have not yet discovered the depths to which Apple is willing to stoop, creatively.)
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