Define Unlimited.

Well, in my dictionary, Unlimited means: not limited or restricted in terms of number, quantity or extent.

However, in the immortal words of on Indigo Montoyez: "I do not think that word means what Rogers thinks it means."

NEW! Adding Unlimited On-Device Mobile Browsing Plan* to your voice plan provides:

Unlimited on-device mobile browsing access to your favourite social communities like Facebook & MySpace, news, sports and entertainment sites all on the go for one flat monthly fee!
Access to search the mobile Internet with Yahoo! Search and Google
Access to information sites like Yahoo! Canada, Canada.com, Windows Live, The Weather Network, Lavalife Mobile and more!
Protection against high pay-per-use data charges while surfing the mobile Internet

Unlimited On-Device Mobile Browsing Plan
Monthly Fee Includes
$7 Unlimited On-Device Mobile Browsing*

So. Sounds good so far. Let's look at the exceptions.

This plan includes unlimited on-device mobile browsing only and is only available on select phones (PDAs such as Blackberry or Windows Mobile devices, PC cards and non-Rogers certified devices are not eligible).

No iPhone. Fair enough, as it isn't available in Canada.

Data usage incurred on ineligible devices or incurred while tethering (using device as wireless modem for computer) or incurred using non-Rogers (3rd party) applications downloaded to your device will be subject to pay-per-use charges of 5 cents/KB. A 3-year term service agreement is required for Rogers Vision devices.

Alright. I can't use the phone as a tethered modem. Seems a little limiting (the walls of this unlimited deal are quickly closing in), but what about the non-Rogers applications?

3rd party applications are applications like Yahoo! Go or Google Maps. These are non-Rogers applications which may be downloaded to the device and incur data charges at a rate of 5¢/KB.

Oh-kay. So what are Rogers apps anyway? Not having a Rogers phone, I'm not sure, but basically what I'm hearing is this is not unlimited. Ars Technica points out that you are limited in your unlimitedness to 2000 text messages and 1000 picture or video messages.

All this does not bode well for those fanboys chomping at the bit waiting for an iPhone to come to Canada. If this is the plan in place if the iPhone comes to Rogers, I can forsee a few $1000 bills in the first month, and a whole host of irate customers....

But price of plans, according to the analysts, has always been one of the big sticking points for Apple. While it is good to see Rogers moving in the right direction, I doubt it is far enough.