So. Um, what does this mean? Well, it is pretty exciting for Apple fans, that's for sure, especially for those that aren't big fans of Rogers and have been looking for alternatives.
However, I suspect that most people who want iPhones have got iPhones already, because given the choice between an iPhone and crappy customer service or no iPhone, most people choose the former. And besides, the truth is, all cell phone companies have their strengths and their weaknesses, their good customer service reps and their bad ones. I was just talking to someone who said they would ditch Rogers for Telus as soon as they were able, and not half an hour later to someone else who said exactly the opposite. They want at least the appearance of choice.
And for us fringe constituents who lie outside of Rogers' coverage? I am not yet convinced this will change much, at least for a while. But we'll see. I've got a question in to Telus asking about it.