Wednesday, March 11, 2009

Analysts, redux

Over at, there is a report from NPD's Steven Baker.

He says that Apple may be in for some tough times ahead. And he calls for the fruit to drop its prices.

Colour me cynical, but I don't see Apple doing that. Sure, I'd love a Macbook at $799, I can't see that happening. Heck, the Mini is creeping up to that price point.

Here's the thing. Macs have a lot going for them. Design, OSX, usability, a loyal fanbase.... but as soon as they start playing the pricing game, people are going to start judging them based on that, and it's a game they can't win. Someone will always offer more for less. Apple's strength has always been that it makes things better. And while there is a premium for better, I for one value quality over quantity.

As long as it isn't too pricey....

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